The Rolex Queen Midas was a truly unique and extravagant women’s watch produced for a brief period in the late 1960s and early 1970s. It stands out as a bold departure from Rolex’s typically sporty and functional designs, embracing a more jewelry-oriented approach.
-
Cellini: This is Rolex’s line of dedicated dress watches. They’re known for elegant design, precious metals, and often simpler features (like two hands instead of a seconds hand). They’re named after Benvenuto Cellini, an Italian Renaissance artist.
-
Queen Midas: This is a specific model within the Cellini line. It’s notable for its unusual asymmetrical case, resembling a Greek column or pyramid. This gives it a bold, geometric look quite unlike most Rolex.
Now, let’s dive into the Queen Midas within its Cellini context:
Historical Background
- 1960s/70s Shift: Luxury watches were becoming more popular for women, not just as smaller men’s styles, but with their own design language. Rolex, known for sportiness, wanted to capture this market.
- Gold’s Allure: This era loved gold, and the Queen Midas, often in 18k yellow gold, fit right in. It was meant to be a jewelry piece as much as a timepiece.
The Cellini Queen Midas
- Unconventional Case: That asymmetrical shape is its defining trait. It’s bold, architectural, and unlike any other Rolex. This makes it instantly recognizable to collectors.
- Hidden Crown: Most Rolexes have prominent crowns for easy setting. The Queen Midas hides it on the caseback, keeping the lines clean and the focus on the shape.
- Bracelets: These were often integrated into the case, with intricate patterns or textures, adding to the jewelry feel.
- Movement: Despite the outward flair, inside was a manually-wound mechanical movement. This shows Rolex still prioritized traditional watchmaking.
- Rarity: It was produced for a short time and was always a niche item. This makes it VERY rare today, sought after by collectors who appreciate its unique place in Rolex history.
Why “Queen Midas”?
The name likely links to the myth of King Midas, who turned everything he touched to gold. This suits the watch’s opulent gold use and its intent to be a luxurious possession.
For Collectors
- Value: Due to rarity and unusual design, Queen Midas watches can be quite valuable, especially in good condition with original bracelets.
- Historical Significance: It shows Rolex experimenting outside its comfort zone, trying new styles to appeal to a different kind of customer.
If you’re ever lucky enough to encounter a Cellini Queen Midas, it’s a piece of Rolex history worth appreciating! Due to its rarity, be extra cautious about authenticity if considering purchase. A reputable dealer or expert is a must for such a special watch.